Wines of Chile - Motion Branding

Wines of Chile is the official organization representing Chilean wine producers, uniting a diverse range of wine categories under a single, globally recognized brand. With a strong and consistent visual identity established across both Western and Eastern markets, the organization has successfully implemented localized branding strategies to resonate with regional audiences.

Recognizing China as one of its most dynamic and high-potential markets, Wines of Chile set out to strengthen its digital presence and engage a younger generation of consumers. This strategic shift aimed to modernize the brand’s image within the Chinese market — moving beyond traditional wine communication and embracing a fresh, culturally relevant approach tailored to new lifestyle trends, digital behaviours, and the evolving tastes of a younger demographic.