Andros

Andros set out to launch a new jelly juice beverage aimed at a younger demographic, specifically children aged 4 to 12. The challenge was to create a cohesive and engaging brand identity that could resonate emotionally with kids, while also appealing to parents as a healthy, trustworthy, and high-quality fruit-based choice.

In a competitive market saturated with character-driven branding and IP-led visuals, our goal was to develop a distinctive and trend-forward identity that could stand on its own. Rather than relying on licensed characters, the design strategy focused on building an original emotional connection — using vibrant visuals, playful storytelling, and a fun, approachable tone that would capture children's imagination and earn parents’ trust.

By blending creativity with clarity, the branding emphasized both the joyful experience of the product and its natural, wholesome qualities — positioning Andros as a refreshing and reliable choice in the kids’ beverage category.