CANADA GOOSE - CAMPAIGN DESIGN

Since 1950s the brand Canada Goose has been contributing the service and bringing humans with craftsmanship and authenticity products to solve people facing extreme weather and environmental issue. According to the big amount of Chinese fans of the brand, in 2018 Canada Goose officially entered the Chinese market, and open its first two retail stores in Hong Kong and Beijing.

Apart from announcing the launching news in China. This campaign was to allow the Chinese consumers to understand the brand product characteristics and story connotation and helped to launch the main Chinese e-commerce Tmall store from O2O activation.

Responsibilities:

Creative Direction/Motion Graphics/KV Design/Video Editing/H5 Design

Considering the behavior of consumers and users in the Chinese market, we designed an interactive H5 page following the in-store visual to tell the story of Canada Goose from its heritage and brand mission to the functionality of the iconic Red Parkas Down Jacket.

The H5 page was divided into sections to allow users to swipe to view each part of the down jacket details, in order to win the prize and be noticed by the brand’s news and announcement from the Canada Goose China store.

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