Mars - M&M’s and Snickers Share Bag

To attract new users and increase penetration in the category, with a focus on key festive seasons—Christmas, Chinese New Year, and Valentine's Day. The packaging share bag designed for holidays and prime times for gathering and gifting among friends and family, particularly in Asian cultures where giving gifts is a traditional ritual. Chocolate, as a universally beloved and fail-safe gift option, plays a crucial role in enhancing joy and smiles during these celebrations.

The design to be a generic-limited edition and seasonal exclusive items that can cut across all key festive seasons - X’mas, CNY & Valentine's Day. Increase consumption during festive season, focusing on the sharing occasion.