LEGO - 1 YEAR ANNIVERSARY OF LEGO SHENZHEN

Following the successful opening of the LEGO Shenzhen flagship store in 2020, Lego continues to connect the people and places that make the “Retail-tainment” experience. With one of the most popular Lego flagship stores successfully launched, it quickly became a symbolic hotspot in Shenzhen. “A tech and ventures destination” also became the image of the city, to combine the attributes of Shenzhen, we have taken those elements to design the key visual for the store to celebrate its 1-year store anniversary.

The local campaign not only celebrates the store’s 1-year-old birthday but also builds a connection to the local citizen and make the brand localization.