Mulberry Digital Content Creation

The Mulberry London logo — a stylized tree — draws inspiration from the trees that founder Roger Saul passed on his way to school, symbolizing the brand’s deep-rooted connection to nature and British heritage. This iconic motif has become a defining element of Mulberry’s identity, appearing throughout its products and visual branding.

To enhance social media engagement and reflect the brand’s core attributes, the design approach incorporated kinetic and flaky motion effects. These animated visuals brought a sense of luxury, movement, and vitality to the botanical patterns, echoing the elegance and natural inspiration behind the brand. The result was a dynamic content series that celebrated Mulberry’s heritage while offering a fresh, contemporary expression of its visual language.