Ouap - Branding and Packaging Design

Ouap is a nail design and fashion accessories brand that targets the Gen Z market with a bold, trend-forward identity. The brand redefines the concept of nail fashion by celebrating creativity, self-expression, and the artistry of nail styling.

The design team played a central role in crafting Ouap’s vibrant and eye-catching visual identity. Giving a 60s futuristic retro tone that includes dynamic content that showcases products, styling tutorials, and event highlights. Photography features playful hand poses and tactile textures, paired with custom typography and patterns that stretch, squash, and morph to enhance visual communication.